# KidStart Pediatric Therapy - March 2026 Content Calendar
## 30-Day Social Media Content Plan

**Based on competitor analysis** - better, more valuable content  
**Created by:** Quill 🪶  
**Month:** March 2026  
**Platforms:** TikTok, Instagram Reels, Instagram Feed, Facebook

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## Content Pillars (This Month)

| Pillar | Focus | Posts |
|--------|-------|-------|
| Educational (Value) | Sensory, developmental tips | 12 |
| Behind the Scenes | Team, process, clinic | 6 |
| Parent Tips | At-home activities, DIY | 6 |
| Community/Engagement | Questions, polls, stories | 6 |
| **TOTAL** | | **30** |

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## Week 1: March 1-7 (Foundation Week)

### Day 1 - March 1 (Saturday)
**Theme:** Launch Week Kick-off
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "5 Signs Your Child Might Benefit from OT" | Hook: "Most parents don't know these signs..." |
| IG Reels | Video | Same as TikTok | Repurpose |

**Hashtags:** #PediatricOT #OTTips #ChildDevelopment #ParentingWin #KidStart

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### Day 2 - March 2 (Sunday)
**Theme:** Educational - Sensory
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "10 Sensory Red Flags in Kids" | Slide-by-slide breakdown |

**Caption:** "Does your child get overwhelmed by loud noises? Avoid messy play? These might be sensory signs. Here's what to watch for..."

**Hashtags:** #SensoryProcessing #PediatricOT #AutismParent #SensoryKids

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### Day 3 - March 3 (Monday)
**Theme:** Behind the Scenes
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "A day in the life of a pediatric OT" | Show real therapy session clips |

**Caption:** "Ever wonder what happens in OT sessions? Here's a peek into our clinic..."

**Hashtags:** #PediatricOT #DayInTheLife #OTLife #KidStart

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### Day 4 - March 4 (Tuesday)
**Theme:** Educational - Fine Motor
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Reels | Video | "Why Writing is Hard for Some Kids" | Hook: "If your child hates writing..." |

**Caption:** "It's not that they don't try - their hands aren't ready. Here's what OTs look for..."

**Hashtags:** #FineMotorSkills #Handwriting #PediatricOT #KidsWriting

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### Day 5 - March 5 (Wednesday)
**Theme:** Parent Tip - At Home
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "3 OT Activities with Kitchen Items" | No toys needed! |

**Caption:** "You don't need expensive toys. These 3 kitchen items work just as well..."

**Hashtags:** #OTOPS #ParentingHacks #KidStart #SensoryPlay

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### Day 6 - March 6 (Thursday)
**Theme:** Engagement
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Story | Poll/Q | "What topic do you want next?" | Options: Sensory / Handwriting / Feeding / Sleep |

**Caption:** "You ask, we create! Vote for next week's topic..."

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### Day 7 - March 7 (Friday)
**Theme:** Educational - Why OT?
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Single | "What Does a Pediatric OT Actually Do?" | Clear explanation vs common misconceptions |

**Caption:** "We don't just play (though we do play!). Here's what really happens in pediatric OT..."

**Hashtags:** #PediatricOT #WhatIsOT #KidStart #TherapyWorks

---

## Week 2: March 8-14 (Sensory Focus)

### Day 8 - March 8 (Saturday)
**Theme:** Sensory Processing
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "The Sensory Pyramid Explained" | Visual breakdown |

**Caption:** "Ever feel like your child is 'wired wrong'? They're not. Their sensory system just processes differently. Here's the sensory pyramid..."

**Hashtags:** #SensoryProcessing #SensoryPyramid #PediatricOT

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### Day 9 - March 9 (Sunday)
**Theme:** Parent Tip - DIY Sensory
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Reels | Video | "DIY Sensory Bin under $10" | Rice, beans, hidden objects |

**Caption:** "This sensory bin cost me $5 to make and keeps my kids busy for 30+ minutes..."

**Hashtags:** #SensoryBin #DIYOT #SensoryPlay #KidStart

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### Day 10 - March 10 (Monday)
**Theme:** Therapist Spotlight
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "Meet Our OT Team" | Photos + specialties |

**Caption:** "Meet the team that makes KidStart special! Each of our OTs brings unique expertise..."

**Hashtags:** #MeetTheTeam #KidStart #PediatricOT #OurTeam

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### Day 11 - March 11 (Tuesday)
**Theme:** Educational - Regulation
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Calm-Down Strategies That Actually Work" | 5 techniques |

**Caption:** "When your child is dysregulated, these 5 strategies actually work (from an OT)..."

**Hashtags:** #CalmDown #SelfRegulation #PediatricOT #KidStart

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### Day 12 - March 12 (Wednesday)
**Theme:** Engagement - Question
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| All Platforms | Post | "What's your biggest struggle with your child?" | Open question to parents |

**Caption:** "We want to hear from you! Drop your biggest challenge below 👇"

---

### Day 13 - March 13 (Thursday)
**Theme:** Educational - Milestones
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "Developmental Milestones by Age 0-5" | Comprehensive guide |

**Caption:** "Not sure if your child is on track? Here's what to expect at each age..."

**Hashtags:** #DevMilestones #ChildDevelopment #PediatricOT #Parenting

---

### Day 14 - March 14 (Friday)
**Theme:** Fun/Human
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "POV: You're the OT and the kid won't stop talking" | Relatable humor |

**Caption:** "POV: You love your job but... 😅 #OTLife #PediatricOT"

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## Week 3: March 15-21 (Actionable Tips)

### Day 15 - March 15 (Saturday)
**Theme:** School Readiness
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Is Your Child Ready for Kindergarten?" | 5 signs |

**Caption:** "Kindergarten readiness isn't just about knowing ABCs. Here are 5 skills they actually need..."

**Hashtags:** #Kindergarten #SchoolReadiness #PediatricOT #KidStart

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### Day 16 - March 16 (Sunday)
**Theme:** Parent Tip - Handwriting
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Reels | Video | "Pre-Writing Skills: What Comes Before Writing" | Lines, curves, circles |

**Caption:** "Before kids can write, they need these 5 pre-writing skills..."

**Hashtags:** #Handwriting #PreWriting #PediatricOT #KidStart

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### Day 17 - March 17 (Monday)
**Theme:** Educational - Autism
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "Early Signs of Autism (What OTs Look For)" | Respectful, educational |

**Caption:** "Early intervention makes a huge difference. Here are signs OTs often notice..."

**Hashtags:** #AutismAwareness #EarlyIntervention #PediatricOT #KidStart

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### Day 18 - March 18 (Tuesday)
**Theme:** Client Story (With Permission)
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Testimonial | "How We Helped Jake Go from Struggling to Thriving" | Anonymized success story |

**Caption:** "Jake* came to us struggling with fine motor skills. 6 months later..."

**Hashtags:** #SuccessStory #PediatricOT #KidStart #TherapyWin

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### Day 19 - March 19 (Wednesday)
**Theme:** Parent Tip - Feeding
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Picky Eater vs Feeding Disorder: How to Tell" | Important distinction |

**Caption:** "Not all picky eating is the same. Here's when it might be something more..."

**Hashtags:** #PickyEater #FeedingTherapy #PediatricOT #KidStart

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### Day 20 - March 20 (Thursday)
**Theme:** Engagement
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Story | Q&A | "Ask our OTs anything!" | Live Q&A |

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### Day 21 - March 21 (Friday)
**Theme:** Educational - ADHD
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "How OT Helps Kids with ADHD" | Beyond medication |

**Caption:** "OT isn't just for autism. Here's how we help kids with ADHD thrive..."

**Hashtags:** #ADHD #PediatricOT #Neurodiversity #KidStart

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## Week 4: March 22-28 (Local + Seasonal)

### Day 22 - March 22 (Saturday)
**Theme:** Local - Vancouver
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Best Parks for OT in Vancouver" | Local recommendations |

**Caption:** "Vancouver parents! These parks have amazing sensory opportunities..."

**Hashtags:** #VancouverKids #VancouverOT #KidStart #BC

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### Day 23 - March 23 (Sunday)
**Theme:** Seasonal
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Reels | Video | "Spring OT Activities" | Outdoor sensory |

**Caption:** "Spring is here! 5 OT activities to do outside..."

**Hashtags:** #SpringActivities #OutdoorOT #KidStart #SensoryPlay

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### Day 24 - March 24 (Monday)
**Theme:** Educational - Anxiety
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Signs of Anxiety in Kids (Often Missed)" | Beyond "worried" |

**Caption:** "Anxiety looks different in kids than adults. Here are 5 signs parents miss..."

**Hashtags:** #ChildAnxiety #PediatricOT #KidStart #MentalHealth

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### Day 25 - March 25 (Tuesday)
**Theme:** Parent Tip - Screen Time
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "Screen Time Guidelines by Age (2026)" | AAP guidelines + OT perspective |

**Caption:** "Screen time recommendations changed! Here's what's actually healthy..."

**Hashtags:** #ScreenTime #Parenting2026 #PediatricOT #KidStart

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### Day 26 - March 26 (Wednesday)
**Theme:** Behind the Scenes
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Story | Reels | "Therapy Session Preview" | What to expect |

**Caption:** "First visit coming up? Here's what actually happens..."

**Hashtags:** #FirstVisit #WhatToExpect #KidStart

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### Day 27 - March 27 (Thursday)
**Theme:** Educational - Sleep
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Why Can't My Child Sleep? OT Perspective" | Sensory regulation at night |

**Caption:** "Sleep struggles often have a sensory component. Here's what OTs know..."

**Hashtags:** #SleepTips #PediatricOT #KidStart #Sensory

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### Day 28 - March 28 (Friday)
**Theme:** Engagement - Thank You
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| All | Grateful | "Thank You to Our KidStart Community" | Appreciation post |

**Caption:** "One year in and we're so grateful for this community! Thank you for trusting us..."

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## Week 5: March 29-31 (Wrap Up)

### Day 29 - March 29 (Saturday)
**Theme:** Educational - Coordination
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Gross Motor Milestones: What Normal Looks Like" | Climbing, jumping, balance |

**Caption:** "Is your child behind on running, jumping, climbing? Here's what to expect..."

**Hashtags:** #GrossMotor #PediatricOT #KidStart #DevMilestones

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### Day 30 - March 30 (Sunday)
**Theme:** Monthly Recap + CTA
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| IG Feed | Carousel | "March Favorites: What You Loved Most" | Recap + Book Now CTA |

**Caption:** "You asked, we answered! Here's what resonated most this month. Ready to work with us?"

**Hashtags:** #KidStart #PediatricOT #BookNow #VancouverOT

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### Day 31 - March 31 (Monday - Bonus)
**Theme:** Educational
| Platform | Content Type | Topic | Caption |
|----------|-------------|-------|---------|
| TikTok | Video | "Myths About OT Debunked" | Common misconceptions |

**Caption:** "OT = handwriting? Wrong. Let's bust some myths..."

**Hashtags:** #OTMyths #PediatricOT #KidStart

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## Posting Schedule Summary

| Day | TikTok | IG Reels | IG Feed | IG Story |
|-----|--------|----------|---------|----------|
| Mon | 1 | 1 | 1 | 1 |
| Tue | 1 | 1 | 1 | 1 |
| Wed | 1 | 1 | 1 | 1 |
| Thu | 1 | 1 | 1 | 2 |
| Fri | 1 | 1 | 1 | 1 |
| Sat | 1 | 1 | 1 | - |
| Sun | 1 | 1 | 1 | - |

**Total:** 7 TikTok + 7 Reels + 7 Feed + 7 Story = ~28-30 posts/month

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## Best Posting Times (Based on Research)
- **Wednesday:** 10 AM
- **Saturday:** 9-11 AM
- **Friday:** 2-4 PM

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## Hashtag Strategy

### Primary (Use Every Post)
#PediatricOT #OccupationalTherapy #ChildDevelopment

### Secondary (Rotate)
#SensoryProcessing #AutismSupport #FineMotorSkills #GrossMotor #ParentingTips #KidStart

### Local (Vancouver)
#VancouverKids #BurnabyParents #Coquitlam #SurreyBC #BCKids

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## Content Performance Tracking

| Metric | What to Track |
|--------|---------------|
| Views | Per video |
| Engagement Rate | (Likes + Comments + Shares) / Views |
| Saves | High saves = valuable content |
| Shares | Indicates resonance |
| Comments | Engagement + feedback |
| Follower Growth | Week over week |

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*Created by Quill 🪶 - KidStart March 2026 Content Calendar*
*Based on competitor analysis - making better, more valuable content*